We are dedicated to the collaborative craft of guiding the idea-to-talk process to accomplish memorable, moving, and impactful talks that lead to personal and professional achievement.
Dustin Huibregtse
FOUNDING PRINCIPAL
STORYCRAFT GUIDE & SPEAKER COACH
Experience & Results
Since 2010, Dustin Huibregtse has coached and guided over 200 speakers for TEDx events and other platforms, including WTTW's Firsthand Talks. He is the founder of TEDxUMN (University of Minnesota), TEDxMinneapolis, and Executive Producer and Speaker Coach of TEDxChicago, one of the few Legacy-tier TEDx’s in the world recognized by TED for excellence in curation, coaching, and experience. In 2025, in partnership with TED, Dustin Co-Directed and speaker coached one of the nine TEDx Global Idea Search events, with TEDxChicago representing North America.
Since coaching and guiding TEDxChicago speakers since 2022, two TEDxChicago talks were selected for publication on TED.com alongside main stage speakers, collectively achieving over three million views. Thus far, an additional 15 TEDxTalks were selected to be TEDx Editor’s Picks. Altogether, the talks Dustin has coached have over 5 million views.
As a volunteer TEDx organizer, he has led the activation of over 20 events reaching more than 9,000 attendees in total. Dustin has invested over 15 years mastering what makes the short-format TED Talk so powerful and memorable.
Professional Background
Dustin is currently a MEd Community Counseling (Psychology) graduate student at Loyola University of Chicago where he is studying to become a licensed psychotherapist. He is deeply focused on learning and infusing counseling, psychology, and narrative theory into the idea-to-talk coaching process.
Since 2012, Dustin has worked at Deloitte Consulting leading digital transformations for major U.S. healthcare systems. He also headed Deloitte's partnership with the Scottsdale Institute, where he convened healthcare innovators to deliver thought leadership to executives nationwide through over 35 high-impact webinars and roundtables.
Dustin holds an MBA with Healthcare Management Concentration and Social Ventures from the University of Michigan and undergraduate degrees in Management Information Systems and Entrepreneurial Studies from the University of Minnesota. This interdisciplinary expertise in leadership, business, healthcare, strategy, technology, and marketing/branding creates unique value for his clients.