The heroic innovators, often depicted as the leading tech giants, have dominated the image of entrepreneurship for over three decades, and yet it isn't a completely accurate picture of who entrepreneurs have been or who they are becoming. When we look at the data, it is a broader and richer story that is shifting quickly towards a new iteration—and there is a high chance it includes you. In this talk, Christine O'Brien draws a compelling, data- and story-driven, expansive image of entrepreneurship, including family-run businesses, coaches, consultants, and content creators. It highlights themes and stories from interviews conducted with entrepreneurs about why they started their businesses. Layering in data from recent reports, it presents the rise of entrepreneurship and the career lattice as a more accurate representation of people's non-linear career paths. Understanding this new reality is critical for anyone who is, may become, or knows someone where entrepreneurship and freelancing may not only be a choice, but one of the few paths to true career security. Tune in to explore the future of entrepreneurship, what it means for you and your family, and how each of us can support entrepreneurs who often face uncertainty and anxiety.